Privacy Policy

Healthbooq is built for parents, and privacy is part of the promise. You are trusting us with some of the most personal information there is — details about your family, your routines, and your child's early days — and we do not take that lightly. This Privacy Policy explains, in plain language, what information we collect, why we collect it, how we protect it, and the choices you have. If anything here is unclear, we would genuinely rather you ask us than wonder, so please reach out any time.

This policy applies to the Healthbooq website, the Healthbooq Baby app, the Muna app, and any other apps or services that link to it (together, the “Services”). By using the Services, you agree to the practices described below. If you do not agree, please do not use the Services.

1. Who We Are

The Services are operated by Innolope LLC (“Innolope,” “Healthbooq,” “we,” “us,” or “our”), a limited liability company registered in the State of Delaware, United States. Innolope is the data controller responsible for the personal information described in this policy. Wherever you are in the world, you can reach our privacy team at the address at the end of this page.

2. Information We Collect

We collect only what we need to make the Services work well for your family, and we try to be thoughtful about it. Broadly, the information falls into three groups.

Information you give us.When you create an account, we collect basic details such as your name and email address. As you use the apps, you may choose to add information about your family — for example, a baby's name or nickname, date of birth, feeding, sleep, and growth logs, developmental milestones, and other notes you record to track wellbeing over time. If you contact support or leave feedback, we keep a record of that conversation so we can help you properly.

Information about how you use the Services.To keep the apps stable and to understand which features are actually useful, we collect limited technical and usage information — things like your device model and operating system, app version, general interaction events (which screens and features are opened), and diagnostic or crash reports when something goes wrong. In our mobile apps this is handled through Amplitude, configured in a privacy-conscious way; on our website we use Google Analytics. We do not use this data to build advertising profiles of you or your child.

Information from purchases.If you buy a subscription, the transaction is processed by Apple's App Store or Google Play, and our subscription infrastructure records your entitlement status so we know which features to unlock. We never see or store your full card number — payment details are handled directly by the app stores and their payment processors.

3. How We Use Your Information

We use the information we collect to provide the Services and to make them better over time. That means operating and maintaining your account, saving and displaying the logs and milestones you record, personalizing the guidance and content you see, and unlocking the features included in your subscription. We also use it to respond to your questions, send you important service messages such as security or billing notices, diagnose and fix problems, keep the Services safe from fraud and abuse, and understand in aggregate how families use our apps so we can improve them.

We will only send you marketing or promotional messages if you have opted in to receive them, and you can opt out at any time. We do not sell your personal information, and we do not share it with third parties for their own advertising.

4. Our Legal Bases for Processing

If you are in the European Economic Area, the United Kingdom, or another region with similar laws, we process your personal information on the following legal bases: to perform our contract with you (so we can provide the account and features you sign up for); with your consent (for optional things like marketing emails or, where required, the processing of health-related information, which you can withdraw at any time); to comply with our legal obligations; and for our legitimate interests in operating, securing, and improving the Services, provided those interests are not overridden by your rights.

5. How We Share Information

We do not sell, rent, or trade your personal information, full stop. We share it only in the limited situations described here, and only to the extent necessary.

We work with a small number of trusted service providers who process information on our behalf — for example, cloud hosting and database providers that store your data, analytics and crash-reporting tools that help us keep the apps reliable, and email delivery providers that let us respond to your support requests. These providers may only use the information to perform services for us, under contracts that require them to protect it. We may also disclose information when the law requires it, such as in response to a valid legal request, or when it is necessary to protect the rights, safety, and security of our users, the public, or Innolope. Finally, if Innolope is ever involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, and we will notify you and honor the commitments in this policy.

6. Children's Privacy

Our Services are designed for parents and caregivers, not for children. They are intended to be set up and used by an adult, and any information about a baby or child is provided by that adult on the child's behalf. We do not knowingly collect personal information directly from children, and we do not create marketing profiles of children or serve them behavioral advertising.

As a parent or guardian, you remain in control of the information you record about your child: you can view it, edit it, and delete it, and you can ask us to delete your account entirely. If you believe a child has provided us with personal information without a parent's involvement, please contact us and we will delete it promptly.

7. Data Security

We take practical, meaningful steps to protect your information. Data is encrypted in transit and at rest, access to production systems is limited to the people who genuinely need it, and we review and update our safeguards as our Services evolve. That said, no method of transmitting or storing information is ever completely secure, so while we work hard to protect your data, we cannot promise absolute security. If we ever become aware of a breach that affects your personal information, we will act quickly and notify you and the relevant authorities where the law requires.

8. How Long We Keep Your Information

We keep your personal information for as long as your account is active and for as long as we need it to provide the Services and fulfill the purposes described in this policy. After that, we retain it only as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we delete or anonymize your personal information within a reasonable period, except for the limited records we are required to keep by law.

9. International Data Transfers

Innolope is based in the United States, and the providers we work with may process information in the United States and other countries. This means your information may be transferred to and processed in a country different from where you live, where data-protection laws may differ from those in your own country. When we transfer personal information across borders, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, to protect it in line with this policy.

10. Your Privacy Rights

You have real, exercisable rights over your personal information, and we want to make them easy to use. Depending on where you live, these may include the right to:

• Access the personal information we hold about you and receive a copy of it
• Correct information that is inaccurate or incomplete
• Delete your personal information
• Object to or restrict certain kinds of processing
• Withdraw consent you have previously given, at any time
• Receive your data in a portable, machine-readable format
• Opt out of marketing communications

To exercise any of these rights, just email us at [email protected] and we will respond within the timeframe the law requires. We will never charge you for making a request or treat you differently for exercising your rights. If you are in the EEA or UK and feel we have not resolved your concern, you also have the right to lodge a complaint with your local data-protection authority — though we hope you will give us the chance to put things right first.

11. Cookies and Analytics

Our website uses a small number of cookies and similar technologies to keep the site working, remember your preferences, and understand in aggregate how visitors use our pages through Google Analytics. Our mobile apps do not use advertising cookies; they use Amplitude to record limited, privacy-conscious usage events that help us improve the apps. You can control cookies through your browser settings, and you can limit app analytics through your device's privacy controls. Turning some of these off may affect how parts of the Services work.

12. Third-Party Links and Content

Our Services may link to other websites, apps, or resources that we do not operate — for example, references in our articles. We are not responsible for the privacy practices of those third parties, and this policy does not apply to them. We encourage you to read the privacy policy of any third-party service before sharing information with it.

13. Changes to This Policy

As our Services grow, we may update this Privacy Policy from time to time. When we make changes, we will post the revised version on this page and update the “Last updated” date above. If the changes are significant, we will do our best to let you know directly, for example by email or through a notice in the app. We encourage you to review this page periodically so you always know how your information is handled.

14. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or your personal information, we would love to hear from you. You can reach our team using the details below and we will get back to you as soon as we can.

Innolope LLC
Ste A, 8 The Green
Dover, DE 19901
Kent County, United States
Email: [email protected]