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The Difference Between Educational and Simply Fun Toys

The educational toy aisle is one of the most successful marketing inventions of the last 30 years. A $79 plastic learning station and a $9 set of wood...

7 min read

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Why Overly Educational Toys Are Not Always Better

A noisy, multi-coloured, screen-equipped toy aimed at toddlers is almost always less developmentally useful than the £8 set of wooden blocks underneat...

5 min read

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How to Create Educational Toys at Home

The word "educational" is one of the most abused in the toy industry. Many products marketed as educational provide minimal developmental value beyond...

2 min read